The UnNoticed Entrepreneur
Fellow entrepreneurs share their stories so that us so that we can build a better business.
Hi - mine name is Jim James and I'm your host. In 2019 I started this podcast to help entrepreneurs learn from one another. When I started the Entrepreneurs Organization chapter in Beijing, I realized that the best insights came from people who had already done the work.
If you're running a business; this show is my gift to you. It's hard enough as it is, and I hope that this podcast solves just one problem to help you on your way.
Connect with me here:
https://www.jimajames.com
https://www.linkedin.com/in/jimajames
Episodes
915 episodes
Are you an Award winner? 10 tips on how to leverage Awards for PR.
On this episode of SPEAK|PR I recommend finding 10 awards to enter each year and give you some ideas on which ones to enter, where to find them, and 10 ways to leverage exposure which include:Sponsor an Award to raise your profile&n...
It's free to publish your own magazine and it's great for your PR. Sharing 3 platforms for e-publishing you can use today.
Let's not forget magazine publishing for our business; it used to be that we printed in-house newsletters and publications specifically for a product launch or a trade show.The brand audience across platforms for magazine media continue...
Are you missing out on 47% of all audio listeners? Find out 3 top platforms to create and automate audiogram distribution.
Even though YouTube isn’t a music platform, more people listen to audio content on YouTube than anywhere else. YouTube attracts 47% of all music streaming listening...
Why PR support in COVID times is going to be cheaper and easier to find for business owners, and where to find it.
It's about to get cheaper and easier to hire a freelance PR person just about anywhere in the world and this is great news for business owners.Francis Ingham, Dire...
Who keeps your digital assets safe? There are companies who can help keep your Pr assets safe and ready to restore in the event of a loss.
Without a key document, I am going to lose the Weibo audience I have worked so hard to curate in China under my Beijing offices of EASTWEST Public Relations. So what happens when all the hard work of bui...
Learn how Rolls Royce are driving their PR with video in Asia, should you film with a green screen and how to not make boring videos!
In this episode, I have the pleasure to interview Andrew Clark, a partner in Asia Works and former journalist at the BBC and ...
You can increase your leads by 15% simply by telling people what you do, learn how to use auto signatures.
Your auto signature is free and if you are sending 125 emails per day (the ave) for 181 days per year (ave # worked days) you are sending 22,625 emails. It's a great opportunity and I'll share some simple ways to take advantage of this free PR....
Does your PR start at the back of the queue? 8 ways you can win over customers while they wait for you.
How can you improve your business by giving 5 smiles to your customer from waiting to making a purchase? Listen to David Maister's law of service explained...
“Too Much and Never Enough,” what can we learn from Trump about reputation management?
What can business owners learn from the President of America about building a reputation for a country, and an organization? A 25-nation
What to do when your release flops? Learn how a 4X4 pulled us out of a ditch and how you can lift your story by reframing the narrative.
My press release about my own 25th anniversary of setting EASTWEST PR in Asia in 1995 pretty much failed which is a bit embarrassing, but listen to how a week turned from disappointment to elation thanks to a
Are you too cheap to have a professional photoshoot? Find out how much it costs and 3 tips to get the most out of your session in the studio.
It's amazing that some companies, and individuals, still struggle to provide high-quality photographs to accompany their press release, article, or blog when they are a prerequisite for prominent coverage. The media, and our own channel...
Don't spend anything on public relations until you've listened to this podcast. It tells you how to measure your return on investment.
Over US$11bn is spent on PR and the burning question is "how do we measure the impact?"Actually now we can, with even more detail now thanks to technology but with some of the basic principles which have been in place for over 30 ye...
How sewing machine makers are building a US$44bn industry with tribes.
What can we learn about the digital customer journey from the purchase of a beginners sewing machine? The answer is a great deal. The industry sells products to consumers by a sophisticated mix of editorial reviews, influencer videos, m...
Is content creation the bottleneck to keeping your social media campaign vibrant and consistently active? Learn of free content sites, automation tools and how to Scoop.it
Is content creation a bottleneck to keeping your social media campaign vibrant and consistently active? Then listen to this podcast as I share both the value of content and sites for creation, curation and automation. As marketing now needs to ...
Who turned Liverpool FC into winners after 30 years of being “doubters,” and how can you turn around your organization.
8 October 2015, Jurgen Klopp addresses a press conference to announce his appointment as manager of Liverpool FC, and he said, "We must turn from doubters to be...
How did Viya in China generate US$49m in sales in one day using live-streaming, and how can you do the same?
On October 10th 2019, Viya broke her own sales record once again, driving 353 million RMB (roughly 49.7 million USD) in sales in a single day. All thi...
How can you stitch together your PR story, and who is the best person to spin the yarns in public?
What can a sewing machine salesman teach us about PR? A lot it would seem as Mr Pickles created quite an impression with his passion and expertise. I wasn't even going to the shop to buy a sewing machine, he's that compelling!Listen to ...
Who are journalists and where can you find them, locally? COVID leads to village mentality.
If we are to stop travelling then pr will become more local too, so what can we do to promote our businesses via public relations? Fortunately, there is a trend towards local media titles which create opportunities for companies to share their ...
How to make your company as exciting as a holly/bollywood blockbuster? ABT Storification is the script.
How we compose our public relations and sales, information can often be informative and make us feel better but bore the audience to death. So how can we create more compelling content?It turns out that storification (sic) is the answer...
Why only 12% of your campaign will be understood, and what you can do to improve the odds.
"Communication usually fails, except by accident” Finnish original: Viestintä yleensä epäonnistuu, paitsi sattumalta so says Wiio's law.Audiences have a staggeringly low chance of understanding a message, possibly as ...
Why wearables represent a PR opportunity, COVID trackers, and how to engage in intimate relations.
Wearables, hearables, homeables (I made that last one up) are all collecting vast amounts of intimate data which will plug into algorithmic public relations. How our companies collect and use this data is a golden opportunity to communicate in ...
Which tools can you use to reach Chinese as they vengeance shop post COVID?
I've learnt a lot about working with different audiences by working with different cultures over 25 years in Asia and the middle east. There are lessons here for you no matter where you are working.I've got a special guest from Beijing ...
Google My Business, it's a roadmap for customers to your business and mine.
Pretty focused today on Google My Business service as I realized that whilst my own website had 855 visitors in the last 30 days the listing for EA...
How to write and distribute a press release and a pitch for your business. It's my Silver Jubilee so I am writing one myself too.
It's the silver jubilee of EASTWEST Public Relations - 19 June 1995 I opened the office 5 days after stepping off the plane in Singapore from the UK. I wrote this