The UnNoticed Entrepreneur
Fellow entrepreneurs share their stories so that us so that we can build a better business.
Hi - mine name is Jim James and I'm your host. In 2019 I started this podcast to help entrepreneurs learn from one another. When I started the Entrepreneurs Organization chapter in Beijing, I realized that the best insights came from people who had already done the work.
If you're running a business; this show is my gift to you. It's hard enough as it is, and I hope that this podcast solves just one problem to help you on your way.
Connect with me here:
https://www.jimajames.com
https://www.linkedin.com/in/jimajames
Episodes
915 episodes
Virtual events were dead, long live virtual events. But how to make them come alive?
A trailer for this
Virtual events were dead, long live virtual events. But how to make them come alive?
The Global Association of the Exhibition Industry estimates that trade show cancellations and postponements have had a 14.4 billion euro impact on the global economy in 2020, b...
Why is personalisation at scale important in public relations, and which of the 8,000 martech platforms will deliver your pitch?
This is the trailer for the full show which can be heard herehttps://www.buzzsprout.com/850540/4887854Nobody likes to re...
Why is personalisation at scale important in public relations, and which of the 8,000 martech platforms will deliver your pitch?
Nobody likes to receive irrelevant information, but more than that McKinsey research and experience show that person...
Why do the 17 UN Sustainable Development Goals matter so much to your reputation, and how can you demonstrate your sustainability credentials?
This is a trailer for the main podcast:The 2030 Agenda for Sustainable Development, adopted by all United Nations Member States in 2015, provides a shared blueprint for peace and prosperity f...
Why do the 17 UN Sustainable Development Goals matter so much to your reputation, and how can you demonstrate your sustainability credentials?
The 2030 Agenda for Sustainable Development, adopted by all United Nations Member States in 2015, provides a shared blueprint for peace and prosperity for people and the planet, now and into the futu...
In 2020 the world will have more 55-year-olds than 5-year-olds, so how do we market our business to these silver surfers?
In 2020 the world will have more 55-year-olds than 5-year-olds, and yet according to the Havas Group, only about 5% of U.S...
In 2020 the world will have more 55-year-olds than 5-year-olds, so how do we market our business to these silver surfers?
In 2020 the world will have more 55-year-olds than 5-year-olds, and yet according to the Havas Group, only about 5% of U.S...
What gets measured gets done! Find out how your PR productivity can be measured by the Activity Communications Index
What gets measured gets done, and PR productivity can be monitored by the Activity Communications Index. On this episode, I share what happened to our public relations activity when I went to wonderful Wales for a weeks holiday with the family....
How to manage your virtual PR teams using the Active Communications Index, and take a vacation whilst doing so.
What gets measured gets done, and PR productivity can be monitored by the Activity Communications Index. On this episode, I share what happened to our public relations activity when I went to wonderful Wales for a weeks holiday with the family....
The worlds most industrious storyteller explains how brand bewitchery will build your business Part III
Park Howell, founder of Business of Story, believes that inside every great company there is blockbuster story waiting to be told. We are going to e...
The worlds most industrious storyteller explains how brand bewitchery will build your business Part II
Park Howell, founder of Business of Story, believes that inside every great company there is blockbuster story waiting to be told. We are going to e...
How can I take a holiday and still stay in the news? Here is how I am using batch processing and marketing automation tools.
On this episode, I will share how I am planning to get away to Wales on vacation for 7 days in a campervan but keep serving my clients and audience with this show and other information. "You would not build a house without a blu...
The worlds most industrious storyteller explains how brand bewitchery will build your business Part I
Park Howell, founder of Business of Story, believes that inside every great company there is blockbuster story waiting to be told. We are going to explore the contents of his new book
How can I take a holiday and still stay in the news? Here is how I am using batch processing and marketing automation tools.
On this episode, I will share how I am planning to get away to Wales on vacation for 7 days in a campervan but keep serving my clients and audience with this show and other information. "You would not build a house without a blu...
How can you find exactly the right journalist in Asia for your story? One solution is Telum like it is.
Building a media database takes time and frankly is very expensive, and the really tough part is that journalists keep moving. This means that even the largest of agencies can't keep an up to date media list, and certainly, for companies, it ca...
The Talkwalkers are coming..How can social listening protect your brand in a crisis and help provide PR opportunities.
Did you know that you can track conversations about your brand across over 187 languages, not just text but also logos and in videos? Social listening is the process of monitoring digital conversations to understand what customers...
Soundbite - How David Beckham spoke 9 languages and how AI can help your PR.
Tune in for the full podcast on Youtube.How can we create campaigns when we can't shoot with real models or spokespeople? The answer is Artificial Intelligence, and it’s becoming acces...
How did David Beckham speak 9 languages and demonstrate that AI can improve video performance by 1,200%
How can we create campaigns when we can't shoot with real models or spokespeople? The answer is Artificial Intelligence, and it’s becoming accessible and affordable for companies to use in the public relations, training and many other ...
How can you 'Gather Voices' to make a compelling story for your organization? With video as explained by CEO Michael Hoffman.
Video is the most powerful and effective way to drive engagement online. While Zoom and other programs like it are nice, asynchronous video holds the key to successful communication for organizations, especially at this critical time.
8 Crisis Management Tips for your business learnt from the #Wayfairgate conspiracy theory.
When furniture company Wayfair (NYSE:W) was accused of trafficking children through its website, the Company displayed a composed response, but the very spectre of the story has sullied the name of the retai...
How can you have your article on CNN and 10,000 leading outlets? The answer is Native Discovery and I'll introduce 2 of the best platforms for your PR.
In this episode, I'll share how to place your articles, infographics and video into 10,000 of the worlds best media outlets including: CNN, BBC,
We become what we wear, and that makes a difference to our business performance. Professional stylist gives free tips on what to buy for your wardrobe and tax deductions you can claim.
Professor Karen Pine from the University of Hertfordshire wrote a book entitled "Mind What You Wear" in which she writes that specific clothing - including...
Shoppertainment is saving China, so what can it do for your business? Here are 6 platforms you can use for live stream commerce.
We are joined by Charles Yan of EASTWEST PR Beijing office to share insights on live stream e-commerce in China because China's economy is being rescued by this new 'shoppertainment' phenomenon, and we ca...
How can you measure the work your team is doing on PR? This tool is free and effective way to manage the PR activity of your team.
Business owners need a simple number which they can ask for from their marketing teams which will tell them how much work is being done to get the company noticed. This is because it's important to measure the input to the activity, ...