The UnNoticed Entrepreneur
Fellow entrepreneurs share their stories so that us so that we can build a better business.
Hi - mine name is Jim James and I'm your host. In 2019 I started this podcast to help entrepreneurs learn from one another. When I started the Entrepreneurs Organization chapter in Beijing, I realized that the best insights came from people who had already done the work.
If you're running a business; this show is my gift to you. It's hard enough as it is, and I hope that this podcast solves just one problem to help you on your way.
Connect with me here:
https://www.jimajames.com
https://www.linkedin.com/in/jimajames
Episodes
915 episodes
Why are media interviews so nerve wracking, and what can you do to make them effective and stress free?
Interviews are so critical to the building of a PR story but they are also a cause of stress, especially when it is live on television or radio. So what can you do to prepare yourself and the journalists in advance of the interview? <...
Storification - How can you use books as part of your PR plan? Author, contributor or subject?
Storify - in our 5 stage methodology I begin with the power of stories, and the importance of them. As Park Howell said in his podcast this week, even the dollar bill is a story…ev...
Brilliant SPEAK|PR finds its VOICE Image; find out how you can find yours!
A conversation with Ed West, professional presentation coach to CEO's about his recent articles on the power of Donald Trump's prose, and what we can learn about hyperbole, repetition and voice image.Ed...
How to avoid being sued for defamation, and PR strategies for defendants and plaintiffs .
When I returned from China to the UK, I was sent nasty legal letters by a company for defamation - luckily I wasn't about to be intimidated, had good legal counsel and some experience in defending myself. In this day and age of lawyers and soci...
How to build an outsourced, and offshored, PR program, and what is Bernay's sauce.
How can an entrepreneur build a PR program themselves, or outsource, or use a blended strategy for PR in the say way that Apple does with their design, manufacture and retail model?
How google trends can help you to anticipate what to publish as an intuitive leader.
Richard Maloney shared his uplifting vision for the intuitive leader and his highly successful Engage & Grow approach to employee engagement....
How to use trade associations to get publicity and why running can be good for PR.
Trade and consumer associations don't sound exciting but can be a brilliant way to partner with other companies to undertake industry-wide public relations, to change Government policy, or to engage consumers. I talk about the ver...
To podcast or not to podcast? Stitchered up, and how to create PR in the spoken world.
Edison Research Infinite Dial 2020 released March 19th, 2020 suggests that there are over 1,000,000 podcast shows worldwide; this poses both an opportu...
How to make a hygiene regime to bring your customers back, Trust Pilot and PR lessons from The Office.
The single biggest issue facing service based companies around the world is fear; the anxiety that consumers have of returning to shops, physiotherapists, dentists etc is that they won't be clean enough to keep them safe.And in the UK a...
Why the worlds global local bank called me for PR and how confessions of a pricing man can make news.
Registration of a UK private limited company creates a flurry of thoughts about PR, an experience of the CountingUP challenger bank, and an unexpected opportunity with HSBC.HSBC, like all banks I imagine, has a backlog due to the Bounce...
How to vacuum up PR, BrightLight RankFlux, and why a Dyson car wouldn't suck.
Public Relations is now a function of the CX - Customer Experience. Listen to how you can be at the mercy of customers, or employees, or can benefit from them as evangelists for your business. Listen to our
How to write powerful headlines, scoring IFA websites, and what to say with your hands.
On average, 5x as many people read the headline as read the body copy. When you’ve written your headline, you’ve spent eighty cents out of your dollar." – David OgilvyThe same could be said of how much people take away from the...
Who is your PR Haro, and how to get article leads to your inbox.
According to the State of the Media survey by CISION, journalists need help and in this episode I tell you how to support the media by providing your great stories, and how you can get a free daily update of...
Pitching to AI news editors at Microsoft, Murdoch closes papers, and leveraging virtual events.
In this podcast, we learn about the plans of Microsoft to replace human editors with AI, News Internationals cuts to 100's of newspaper titles, and how the Guardian is building a platform which will require journalists to be incentivised by per...
What do Ebay fraud, Sherlock Holmes and Rupert's Fancy Fowls have in common? It's elementary my dear.
In this podcast, I discuss the principles of observational learning as first taught to Sir Arthur Conan Doyle at the Edinburgh medical University, the bad PR arising from an experience of fraud on eBay and how Rupert is selling 6 free-range egg...
Who buys 11% of their alcohol online during lockdown, and what would a Likert scale say about it?
The Likert scale often found on survey forms or questionnaires, measures how people feel about something which can be useful in many different situations. It was invented by American social scientist Rensis Likert invented in 1932.Busine...
How can smaller companies use sponsorship for PR? Learn how A-Fit events can fit your bill .
What we can learn from James Radcliffe, founder and CEO of INEOS, about sponsorship of sports events? The answer lies in his upcoming launch of the Ineos Grenadier 4x4 and ...
Does Twitter trump other media for PR, the Stockdale Paradox, and what Buffet said can be lost in 5 minutes.
Peers Have Influence Over Consumers, Celebrities Don't. This according to research by Collective Bias. On the day that Trump has his...
Why Brazilian waxes about #reachfortherazor, how you can use print, and rise of Good News Shows.
Hélio Vogas, Brazilian motivational speaker shared insights into the need to find ways to motivate staff as they come out of furlough, and shared the story of the #Reachfortherazor campaign le...
Not so Fast [selling] cars & DIY PR; how Aston Martin fired its CEO, VW response is 'fine', and B&Q botch job
I saw that 57% of listeners are on mobile devices and so probably don't read the shownotes.Andy Palmer - CEO of Aston Martin is ignominiously sacked. Read the news
McLaren in meltdown, how AI can read your website aloud, and what Dominic Cummings tells us about leadership.
What does the financial chaos surrounding Hertz, McLaren and JLR tell us about the need to focus on growth areas of the economy, as bike sales surge 23% and Halfords shares add 80% in a week?Dominic Cummings has a PR nightmare; it's one...
Is your company being heard? Lessons schools are teaching us, which high street brands failing, and your "so that."
Public relations is about more than press relations; I have to say that I hate it when people think that PR is about having articles published. 'The profession or practice of creating and maintaining goodwill of an organization's va...
Bonfire of the sanities, the Allen Curve, and why video can overcome trust issues for entrepreneurs
How a dispute over a farmer's bonfire sparked a train of thought about mistrust, and how the Edelman Trust Barometer report backs up the impression that people aren't in favour of anyone that...
Why the biggest threat to companies is the remoteness of conversations, and how AI may solve it.
Automation in PR is available to all companies regardless of size, and the deployment of AI assisted content generation will allow content to be available at a rate to match the possibilities of the automation tools. In this podca...
Falling forward...how a Paralympian inspires, publishers close and Zoho social shares.
I discuss the news that Haymarket will close it's finance publications in Asia, and what that means for everyone who relies on traditional print as a means of getting PR.I'll also share about ZOHO Social, the content scheduling toolset ...