The UnNoticed Entrepreneur
Fellow entrepreneurs share their stories so that us so that we can build a better business.
Hi - mine name is Jim James and I'm your host. In 2019 I started this podcast to help entrepreneurs learn from one another. When I started the Entrepreneurs Organization chapter in Beijing, I realized that the best insights came from people who had already done the work.
If you're running a business; this show is my gift to you. It's hard enough as it is, and I hope that this podcast solves just one problem to help you on your way.
Connect with me here:
https://www.jimajames.com
https://www.linkedin.com/in/jimajames
Episodes
915 episodes
Beware of vanity metrics in public relations, here are the ones to be tracking.
Vanity metrics reflect well on us but they don't necessarily give a true picture of the productivity or commercial effectiveness of the public relations work being done. I talk about the common metrics we do monitor like sentiment and share of ...
How to use polling to establish your company as an authority and to gain publicity.
Position yourself and your company as an authority by generating publicity based on polling information which you create in house or commission from an agency. The media need facts for stories, and these can be generated from credible and signi...
What do Elon Musk, President Donald Trump and Tim Cook have in common?
Elon Musk, President Trump and Tim Cook have taken to going direct to their followers and shunning the media; will this strategy work for your company? This week Elon Musk let his internal PR department disintegrate and will be now be the CTO (...
What do Elon Musk, President Donald Trump and Tim Cook have in common?
Elon Musk, President Trump and Tim Cook have taken to going direct to their followers and shunning the media; will this strategy work for your company? This week Elon Musk let his internal PR department disintegrate and will be now be the CTO (...
5 key elements of successful content and platforms for ensuring consistency
Content matters. It needs to be new, readable, engaging, consistent, searchable and travels well across cultures. On this podcast, I share practical considerations when writing content and address the impact of graphics search, translations, an...
5 key elements of successful content and platforms for ensuring consistency.
Content matters. It needs to be new, readable, engaging, consistent, searchable and travels well across cultures. On this podcast, I share practical considerations when writing content and address the impact of graphics search, translations, an...
How to become a guest on a podcast, and why you should
With podcasting now reaching a critical mass of listeners, the medium has become an opportunity for public relations and a great way to establish oneself as an authority figure. In this episode, I am sharing how to find the top podcasts and how...
How to become a guest on a podcast, and why you should.
With podcasting now reaching a critical mass of listeners, the medium has become an opportunity for public relations and a great way to establish oneself as an authority figure. In this episode, I share how to find the top podcasts and how to b...
What Kånken teaches up about storytelling and word of mouth marketing
Over 5,937 fresh reviews for a backpack available since 1978, a sustainability story, and considerable word of mouth marketing make the FJÄLLRÄVEN story compelling and a great case st...
What Kånken teaches up about storytelling and word of mouth marketing.
Over 5,937 fresh reviews for a backpack available since 1978, a sustainability story, and considerable word of mouth marketing make the FJÄLLRÄVEN story compelling and a great case st...
What alternatives are there to Facebook to build a community for your business?
The Social Dilemma movie raises the issue of the negative impact of the main social media platforms on society, but it also points to the need to create company communities and cours...
How often should you post to social media to be informative, and not annoying?
Are you being informative or annoying, too shy or too obnoxious with your posts? I've done some research and share it here on the frequency, nature and time considerations for any business managing their owned media channels.In Summary:...
What alternatives are there to Facebook to build a community for your business?
The Social Dilemma movie raises the issue of the negative impact of the main social media platforms on society, but it also points to the need to create company communities and course...
How often should you post to social media to be informative, and not annoying?
Are you being informative or annoying, too shy or too obnoxious with your posts? I've done some research and share it here on the frequency, nature and time considerations for any business managing their owned media channels.In Summary:...
Trump tax PR hit is as much about timing as his finances
The interesting thing about the tax revelations about the Trump organization is that could well have been non-news if it wasn't for the timing; being released on the eve of the 1st Presidential campaign. Timing in public relations, indeed in al...
Trump tax PR hit is as much about timing as his finances.
The interesting thing about the tax revelations about the Trump organization is that could well have been non-news if it wasn't for the timing; being released on the eve of the 1st Presidential campaign. Timing in public relations, indeed in al...
Why 49 is the new magic number for exclusive online events
In public relations, like in all situations, scarcity triggers an emotional response because the media find it hard to resist wanting things that are scarce. Scarcity floods everyone with emotions and generally makes clear thinking diffic...
Why 49 is the new magic number for exclusive online events.
In public relations, like in all situations, scarcity triggers an emotional response because the media find it hard to resist wanting things that are scarce. Scarcity floods everyone with emotions and generally makes clear thinking diffic...
Could you sell your business during lockdown? You can if you communicate like this
Selling a business means communicating with customers, employees and buyers all at once and a lot can go wrong; so listen to how Brian Hill managed the feat in spite of living 1,000 miles away ...
Could you sell your business during lockdown? You can if you communicate like this.
Selling a business means communicating with customers, employees and buyers all at once and a lot can go wrong; so listen to how Brian Hill managed the feat in spite of living 1,000 miles away ...
Convert Customer Ignorance to Evangelism. SPEAK|pr Masterminds will show you how
I'm launching a Mastermind to help business owners to get noticed without the expense of using a PR agency. It may sound insane, as I run an international PR agency, but I think it's time we helped the 98% of companies which are under 250 peopl...
Gary V uses this AI platform to generate content which delivered 12,000% uplift in social media engagement
Former Sirius FM DJ Kate Bradley Chernis has launched Lately which has just delivered a 12,000% increase in content engagement for one of their client...
Convert Customer Ignorance to Evangelism. SPEAK|pr Masterminds will show you how.
I'm launching a Mastermind to help business owners to get noticed without the expense of using a PR agency. It may sound insane, as I run an international PR agency, but I think it's time we helped the 98% of companies which are under 250 peopl...
