We had this entrepreneur from China show up small company, 50 people He was super dynamic. We had 350 people show up to that event and that was Jack ma the richest man in China. And one thing that I brought from venture to venture is this, really high leverage, insight that I got when I first started my career in the mid nineties, in Hong Kong, which was, being in industry groups. What you do is you bring together a whole group of people from the industry who are very grateful for that you become a node in the industry you get to be well-known. You can bring out your inner extrovert and just be up there. Like you'd look at Steve jobs in the early days, he was a lousy presenter. Its super important. it's incredibly important. And it's a learned skill. One of the most powerful things that I've done is once you collect enough of those speakers, I can pull them together to have dinner with you and they can give you insights into the industry. Matter of fact, you don't have to be an expert. You have to be really good at just keeping it like interesting and snappy.