I was essentially bribing people to comment, but it made it fun. It's really about your reader and making sure your book is clearly for them. So it's really about that hook and selling that hook and that has to be in your title. Your title has to be memorable, easy to say, easy to spell. And then your subtitle you really want to get those keywords for Google as well as for Amazon in that subtitle and really sell it. One thing is a lot of people think the traditional publishing route is better because they'll sell your book for you but that's actually, the opposite, so first of all, if you think it's the solution to your marketing problems, it's not. The bigger thing for me, especially for entrepreneurs is this is your intellectual property. And when you get a book deal, you've just given that intellectual property or sold it, to the publisher. And now you don't have control over it. It is a mindset to begin with. Then the second part of it is right from day one, you need to be crystal clear on who your audience is and what the outcome of the outcome is you have for that audience.