Trailer: How you can make a 3 minute call to action video for pre-orders for your book. Artwork

The UnNoticed Entrepreneur

Fellow entrepreneurs share their stories so that us so that we can build a better business.

Hi - mine name is Jim James and I'm your host. In 2019 I started this podcast to help entrepreneurs learn from one another. When I started the Entrepreneurs Organization chapter in Beijing, I realized that the best insights came from people who had already done the work.

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The UnNoticed Entrepreneur

Trailer: How you can make a 3 minute call to action video for pre-orders for your book.

August 17, 2021 • Jim James

0:00 | 0:56

Get Noticed! Send a text.

If you are asking people to do something for you and all you can muster is an email, then it's going to be pretty lame in my view. Especially when you are asking a group of PR experts and entrepreneurs to pre-order a book, even though they are in it. This podcast explains how I spent the day making a 3 minutes video - so that it doesn't have to take that long for you. I explain how I used Descript for recording the Amazon store pages with my book on it, and edited that video (unbelievably easy as it converts the audio to text which one edits). I used QRcode-Monkey to make a link to the Amazon page and added that to the end of the video so that people can scan and go. The hosting of the video is on Vimeo with a call to action end frame (there is a little bit of detail to follow there), and then I explain how ZOHO campaigns enable me to send the emails to my 50 contacts based on when they are most likely to open the email!

IF we are going to ask people to help, buy, support us...then how we do it makes a big difference to whether they are going to do so. This podcast explains how to use the picture superiority effect to your advantage using tools which are available on subscription at all in less than US$50 per month.
Finally here is the video (note - also use the branding in the file name)

https://vimeo.com/eastwestpr/unnoticedbook

Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.

Prowly - the media relations platform
Prowly has everything you need to get your PR work done.

Brilliant copy writing tool
AI copywriting tool to generate unique copy, predict performance and increase conversions.

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Jim James 0:00

So often we hear people say "I've sent the email my job is done." Those of us that are old school, say it's not about sending the email it's about the result that we want to get. So if we're sending out content because it's convenient to us to send it in the way and the time we're doing it we're really wasting our time, as well as wasting the time of those that we're sending it to when they don't want it.

Jim James (2) 0:25

We are creating content, not for the sake of creating content but to build a better business.

Jim James 0:31

When we reach out to people, we often are doing that with writing, and yet we know that video is many, many times more impactful than writing. Audio is more impactful than writing it's more intimate but video has all the benefits of the picture authority effect.

Jim James (2) 0:52

So I want to share with you how you can make a video cost effectively.

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