Companies can gain a position of authority in an industry if they have published a book. I want on this episode, just to share with you some of the costs and the process that I have used in order to write the UnNoticed book. We'll have a break-even point of some 507 eBooks or 346 print books. By doing the production and the editing and the layout and the publishing the way that I'm doing it, it really creates an opportunity for any company, or any business owner, to write a book. Amazon goes to your Kindle, but IngramSpark have global book distribution to over 40,000 retailers and libraries. So by working with IngramSpark, we're able to be on Amazon, but also Apple, Kobo, Barnes and Noble.