Yishu_Wang 0:00

I think the brands that tend to do very well in China are now focused on targeted at young consumers who have in China, they might be young, but they definitely have the spending power. They they're very switched on in terms of marketing. They engage with brands. but yeah, so those are the brands, the brands who target those consumers tend to do very well in China, but I also do think there's a huge opportunity for brands to target. Let's say over 50, over 60 demographics in China is a huge market there those tend to be getting ignored. I think most of the time when when people talk about China's strategy is the sort of certain areas that China target audience strategy. So you still need to, as you said, like China is massive. So we need to tailor your offering to who is your target audience can't just target 1.4 billion people in one hit.