Justin_Goldstein 0:00

I think the definition of what's considered media from the traditional sense has definitely changed and there's a lot of opportunity out there. It really just comes down to putting in the effort to finding who those people are and who the right fit is. And I think you have to understand who your audience is and who you're talking to the most; that's the number one key I would say. I think one of the key things to keep in mind in this day and age is that brevity is key when it comes to pitching a story, that's where you really have to be personalized, because the last thing a reporter wants to see is that they're not being paid attention to!