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I'm on a mission to help business owners quantify how much public relations they need to do in order to get people to become evangelists for their brand. The Active Communications Index is going to track Content x Frequency X Channels and is a productivity measure which can become a standard dashboard index. What I discuss today is the Evaluator which we've put together for companies to start to gauge at which of the 5 stages their audiences are in terms of engagement.
Receptive
Aware
Interested
Engaged
Evangelist

We are going to work to gather data from lots of companies and categorize it by industry, company size and region in order to provide business owners with data to check their own absolute work rate but also how they compare with their peers. This will then start to give an indication of how much more they may need to do in order to be competitive, and to gain a free sales force of evangelists.

Listen in and let me know if you think the ACI would be of value to you and your business, and then take the free test.
https://www.speakpr.co/evaluator

For the full episode, click here.

SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.

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