The UnNoticed Entrepreneur
Fellow entrepreneurs share their stories so that us so that we can build a better business.
Hi - mine name is Jim James and I'm your host. In 2019 I started this podcast to help entrepreneurs learn from one another. When I started the Entrepreneurs Organization chapter in Beijing, I realized that the best insights came from people who had already done the work.
If you're running a business; this show is my gift to you. It's hard enough as it is, and I hope that this podcast solves just one problem to help you on your way.
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The UnNoticed Entrepreneur
Beware of vanity metrics in public relations, here are the ones to be tracking
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Vanity metrics reflect well on us but they don't necessarily give a true picture of the productivity or commercial effectiveness of the public relations work being done. I talk about the common metrics we do monitor like sentiment and share of voice which tools like Carma can track, and also go on to mention the work I am doing on the Active Communications Index which measures the productivity of the team.
I also share the work I am doing with Ian Morrison to help companies to benchmark themselves against others in terms of how much work they are doing because absolute and relative values are important so know how much is enough for your company to do. Otherwise frankly social media can display all the hallmarks of Parkinson's Law.
For the full episode, click here.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
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