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Ritual communication creates 'sharing, participation, association and fellowship' according to James W. Carey, and this is just what organizations need to do in COVID times. Yet many companies are focused on simple transmission ie. sharing the information and not considering the emotional response. As my daughters showed me this evening with the ritual they created for the passing of the Platy fish, people want events to have meaning beyond words.

In this podcast, I look at the works of Herbert Marshall McLuhan who wrote The Guttenberg Galaxy and coined the term "the medium is the message". I look at how technology itself is changing the underlying uses of communication and how organizations can take measures to establish rituals which define and protect culture.

The irony is that as communication via platforms becomes more tribal (also a McLuhan phrase), it's also becoming less ritualized and more based on the formula for performance.  The final social media send-off of a bin collector after 34 years of service is used to illustrate my view that we need to ensure rituals somehow survive lest organizations end up in the bin.

Listen to the full episode here.

SPEAK|Pr is for leaders to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.

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