The UnNoticed Entrepreneur
Fellow entrepreneurs share their stories so that us so that we can build a better business.
Hi - mine name is Jim James and I'm your host. In 2019 I started this podcast to help entrepreneurs learn from one another. When I started the Entrepreneurs Organization chapter in Beijing, I realized that the best insights came from people who had already done the work.
If you're running a business; this show is my gift to you. It's hard enough as it is, and I hope that this podcast solves just one problem to help you on your way.
Connect with me here:
https://www.jimajames.com
https://www.linkedin.com/in/jimajames
The UnNoticed Entrepreneur
When should you trademark your brand or product when considering public relations?
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If you are building a brand, and it's not protected, you are leaving your company exposed on 2 fronts; you are ignoring a source of potential revenue but you are also in danger of building the brand for someone else to take it from you.
This is a trailer for the full show.
On this show I share about the trade mark protection process which I am undertaking for the SPEAK|pr program of masterminds, including this podcast which now is in the top 20% of all podcast shows (according to Libsyn rankings). I share considerations for any business owner to register their trade marks and the costs of doing so; along with some cautionary notes on not doing so e.g. Apple had to pay $60 million for the iPad trademark in China because another entity had registered it first.
Key point to remember: Intellectual property works on “first to file” basis (whoever protects it first gets the rights). mention these firms which can help with global IP protection: AbelImray and Rouse.
About the show:
SPEAK|Pr is for business owners to unlock the value in their business brought to you by entrepreneur Jim James.
Twitter @jimajames
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