The UnNoticed Entrepreneur
Fellow entrepreneurs share their stories so that us so that we can build a better business.
Hi - mine name is Jim James and I'm your host. In 2019 I started this podcast to help entrepreneurs learn from one another. When I started the Entrepreneurs Organization chapter in Beijing, I realized that the best insights came from people who had already done the work.
If you're running a business; this show is my gift to you. It's hard enough as it is, and I hope that this podcast solves just one problem to help you on your way.
Connect with me here:
https://www.jimajames.com
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The UnNoticed Entrepreneur
Is your signage as stale as an old loaf? If so your business could be toast!
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One near-universal law of psychology is habituation, which means that we stop noticing things we see or hear many times. This applies to company signage too, and as we come out of COVID lockdown we need to refresh the signage which we use to promote our business and to educate staff, partners and customers.
Research by the University of Cincinnati showed tangible improvements in business due to signage upgrades by up to 10%. This means that to gain attention we need to keep our signage fresh to avoid habituation, but that the costs should pay for themselves.
Trailer for the full show here.
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Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars
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