The UnNoticed Entrepreneur
Fellow entrepreneurs share their stories so that us so that we can build a better business.
Hi - mine name is Jim James and I'm your host. In 2019 I started this podcast to help entrepreneurs learn from one another. When I started the Entrepreneurs Organization chapter in Beijing, I realized that the best insights came from people who had already done the work.
If you're running a business; this show is my gift to you. It's hard enough as it is, and I hope that this podcast solves just one problem to help you on your way.
Connect with me here:
https://www.jimajames.com
https://www.linkedin.com/in/jimajames
The UnNoticed Entrepreneur
Why "no one cares about your business" and how to get PR anyway.
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Trailer for the full episode here.
The truth is that most businesses are too small be of interest to mainstream media, and this is the message shared by Caryn Marooney, co-founder and CEO of The Outcast Agency then VP of Global Comms at FB in a Techcrunch interview. But there is good news anyway for small business owners - it's called "owned media."
In America as an example, 92.47% of all companies are <24 people, 99.63% of all companies are <249 people. In other words most companies are so small that they aren't of interest to the media.
On this podcast I talk about the mindset change which business owners can take and to see not volume but value from communications, and how to break down the stages of the customer journey with our brand.
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