Hello , welcome to this episode of the Unnoticed Entrepreneur . Today we are going to South California . We're going to talk about the cost of chaos , because you have a business called Blueprint CFO , which is a Chief Financial Officer . Jim , tell us what you do at the Blueprint CFO .

Jim , we're an accounting company in effect , but we're a different kind of accounting company because we help our clients use their current financial data to improve the performance of their business in the future . What I like to think of it as making accounting relevant , because most of the time the financial statements that a client gets put in a drawer and nobody really looks at the data to say what does this data tell us that we could be doing better ? That's the whole focus to Blueprint CFO .

Now , Jim , we also had this conversation about getting out of the way as a founder and letting the next generation build the brand . Do you mind sharing that dynamic ?

No , i know we're not going to talk about this , but I'm 74 years old , and so I started Blueprint when I was 71 years old . Really , i started it when I was about 50 years old , but it went through a lot of iterations and I never really got it right until I came to the conclusion that the timing was right for this kind of service . I was able to surround myself with young people like you just mentioned . that could help me make it happen , because you can only take something so far on your own . You may have the idea , but if you can't build a team of people that are talented , that get it and want to do the same things that you're putting forth as a unique mission of a company , then you're not going to get there .

Jim , I don't get many chances to ask someone in your position this question How much should companies be spending on marketing ?

Every company's different , so it's hard to say exactly . I always think in my mind that a 10% of your sales should be spent on marketing , but we see many companies that have growing that don't spend that much money on marketing . But many times companies are just spending money blindly without really knowing what the benefits of that marketing money is . Most companies don't track that information , which is kind of stupid , but definitely not something they should be doing . They should be tracking where those clients are coming from and making sure the money they're spending is being spent wisely .

Now , this is just a trailer for a full 20-minute show . The show will be dropping into your feed in the next day or so , so do look out for it and do enjoy it , share it and review it . Thanks for listening to this trailer of The Unnoticed Entrepreneur .