Jim James: 0:00

And welcome to this episode of the Unnoticed Entrepreneur. With me here, Jim James, And actually the rather slow seat because I'm going across the awoken talk to Paul Teasdale who used to work for McLaren F1 team. So he's gonna rev us up. Paul, welcome to the show.

Paul Teasdale: 0:17

Thanks for the introduction, Jim. Pleasure to be here. I, I. Point people towards this high performance world that they are aware of and often feel is way beyond their reach. And I help them to understand the principles and the ways of working, the methodologies that are in play there that make it accessible so they can apply those principles for themselves so they can then accelerate their own performance.

Jim James: 0:39

What is the secret of a, McLaren when it comes to them being a high performance team?

Paul Teasdale: 0:43

Distill it into one sentence that's um, 'focus.' I think it's the critical piece. what you've got in that world in general, but in within that team is you've got a singular focus for what everybody is driving towards. If what you are doing today isn't driving towards getting that car to be as fast and as easily drivable and as, maximising the points that it can possibly get, if what you are doing doesn't relate to that, you don't. it it is very much a case of as any, um, solopreneur or anyone who's going out there, you've got to recognise and maybe it is something I didn't really recognise until I got into this, industry myself, is people don't know you. And if people don't know you like you and trust you, then they're not gonna do business with you. So the first point, the call is to get them to know you. And in order to do that, I can use the value that has already been built in the world of F1 and the, the brand of McLaren without being disingenuous. And that's the bit that's critical to me. I'm not McLaren, I'm not bringing McLaren to you. I'm bringing Paul Teasdale's experience of working in that world. I mean this, I've got two of these polo shirts that I have on rotation, one's getting washed while the other one's being worn. it has its advantages. and I've started to see the advantages from a brand recognition piece and went out and about people see your name. That's great. it started off more practical. for me In the classic sort of Mark Zuckerberg, what am I gonna wear when I'm out there, I don't have to make that decision anymore. I've got my uniform already sorted out. And it also brings consistency when I'm recording podcasts, when I'm, doing podcast, hosting as well. All that sort of stuff. So people get consistency of that brand is when they see me. They tend to see me online anyway, wearing this, in this background And It's, you start to get to, to know and trust the brand on that front.