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The UnNoticed Entrepreneur
Fellow entrepreneurs share their stories so that us so that we can build a better business.
Hi - mine name is Jim James and I'm your host. In 2019 I started this podcast to help entrepreneurs learn from one another. When I started the Entrepreneurs Organization chapter in Beijing, I realized that the best insights came from people who had already done the work.
If you're running a business; this show is my gift to you. It's hard enough as it is, and I hope that this podcast solves just one problem to help you on your way.
Connect with me here:
https://www.jimajames.com
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The UnNoticed Entrepreneur
Discover Wego's billion-dollar success story in the competitive travel search space.
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In this episode of The UnNoticed Entrepreneur, Ross Veitch, co-founder of online travel company Wego, shares how they grew their metasearch business-to-consumer internet travel company to generate over $1 billion in GMV, competing with the likes of Booking.com. Veitch discusses how they white-labeled the platform with large portals like Yahoo and MSN, optimized search and invested in marketing to create their brand.
Veitch also explains how Wego localises their product and marketing to become the largest Middle Eastern online travel app, and how they survived COVID-19 by building their brand through digital marketing platforms and creating a better customer experience than their competitors. He also highlights the importance of entrepreneurs paying attention to AI as it could affect the future of companies and individuals in the digital world.
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Post-production, transcript and show notes by XCD Virtual Assistants
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