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In this episode, Jim James interviews Brian Wong, co-founder of Normans, a sustainable online clothing brand that offers comfortable clothing for those who work from home. The brand aims to promote eco-friendliness by making small changes, such as using end-of-line materials to reduce waste. Normans' ambassadors are non-influencers who have inspiring stories to tell, promoting the brand while inspiring others.

Brian shares the story behind the name Normans and how it represents the company's focus on sustainability, comfortable clothing, and inspiring ambassadors. He also emphasises how sustainability is increasingly important to customers, and how Normans' eco-friendly pledge is critical to their brand image. Brian also highlights Normans' efforts to promote sustainability through small changes and the importance of non-influencer brand advocates to promote the brand's ethos.

Brian discusses how Normans is making a positive impact on the fashion industry by prioritising sustainability and promoting eco-friendliness through small changes. Additionally, he also emphasises the importance of brand advocates who share inspiring stories and promote the brand's values and how sustainability is becoming increasingly essential to customers.


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Post-production, transcript and show notes by XCD Virtual Assistants

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