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I'm joined by Rusty Shelton, the founder and CEO of Zilker Media. Rusty has launched over 35 best-selling books including "The One Thing" by Book by Gary W. Keller and Jay Papasan.

We discussed how entrepreneurs can punch above their weight through books and become an authority, and how servant leadership has changed. Rusty has launched multiple businesses and written two books, "Authority Marketing" and "Mastering the New Media Landscape".

We discussed how books are necessary for a business owner to establish their authority, how to co-author a book, and the importance of shifting the perception from an operator with something to sell to a mission-driven thought leader with something to teach. Rusty shared his insights on the changing levels of trust that people have around companies and leaders and how servant leadership plays into that changing landscape.

He also touched on the key issue of trust. He discussed the need to be the on-ramp back to the company and the importance of doing an online brand audit to ensure you can be found. Lastly, Rusty shared what has worked for him to #getnoticed, including leaning into teaching and focusing on leaving people better off.

The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks.

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