The UnNoticed Entrepreneur
Fellow entrepreneurs share their stories so that us so that we can build a better business.
Hi - mine name is Jim James and I'm your host. In 2019 I started this podcast to help entrepreneurs learn from one another. When I started the Entrepreneurs Organization chapter in Beijing, I realized that the best insights came from people who had already done the work.
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The UnNoticed Entrepreneur
How this German toy line company keeps a yearly stellar growth in the US; with Drew Vernon, US Marketing Director of Tonies
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Keeping the pace of growth is not very easy for all companies especially if they are new in the market. But the stellar 40% yearly growth of this company, Tonies, a German Toy company, did a phenomenal pace of growth in its first two years in the US by having a unique offering to the market to help it stand out and #getnoticed.
In this episode, Tonies' Marketing Director in the US, Drew Vernon, shares with us how the company got noticed and stood out in the United States with stellar growth in the last two years, and what are the kinds of toys that Tonies offers and made them stood apart from the other toy brands and products.
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