The UnNoticed Entrepreneur
Fellow entrepreneurs share their stories so that us so that we can build a better business.
Hi - mine name is Jim James and I'm your host. In 2019 I started this podcast to help entrepreneurs learn from one another. When I started the Entrepreneurs Organization chapter in Beijing, I realized that the best insights came from people who had already done the work.
If you're running a business; this show is my gift to you. It's hard enough as it is, and I hope that this podcast solves just one problem to help you on your way.
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The UnNoticed Entrepreneur
#getnoticed by helping publications rather than seeking for publications to help you; with Allie Martin of Fame and Fortune PR
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Normally, we, entrepreneurs would like to be featured by media outlets so they can help us #getnoticed. But that's not what Allie Martin, CEO and Founder of Fame and Fortune PR, believes should not be the case - Allie says that you need to find the perfect publication for you by knowing its purpose and goal, and then contribute to that goal, before they noticed you and then help you #getnoticed.
In this episode, Allie explains why you need to find the perfect media outlet match for you so you can get noticed by them and how you could do that. She also shares what she did to get featured on CNN's Anderson Cooper Show, and how you could do that as well on the same of different show by pitching the right way. And lastly, she shares how she get herself, her PR and her clients noticed by potential clients through TikTok and why she recommends getting your face out there through videos.
Tools and platforms mentioned:
HARO, Prowly, Telemedia
Printful
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The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out
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Post-production, transcript and show notes by XCD Virtual Assistants
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