[00:00:00] Jim James: Hello and welcome to this episode of The UnNoticed Entrepreneur. Today, I'm delighted that we're going all the way to Georgia. And we're going to talk to Vladimer Botsvadze, who's going to tell me how to pronounce this name properly. But we're going to talk to the number one in the world Digital Thought Leader as ranked by Thinkers 360.com about mobile centricity, about customer and audience centricity, and how you can build a global personal brand next to no cost. Vladimer, welcome to the show.

[00:00:28] Vladimer Botsvadze: Hi, Jim. It is a pleasure to be here today, and I am excited to share my actionable insights with you today.

[00:00:34] Jim James: Well, you've got so many because you've come from Georgia, you lived in America, then you spent some time in the UK. And you've built a brand, a personal brand, out of nothing that's now got over a hundred thousand followers in just a few years, all based on a few basic principles that you're going to share with us today. So tell us, how do you help entrepreneurs, but also big corporates, to get noticed?

[00:00:57] I'm excited to be invited to marketing [00:01:00] summits throughout the world. So I share my actionable insights with executives, startup owners, and marketing managers. And you know, what sets me apart is my practicality. And the practicality is what is missing throughout the world. So I help my global clients to understand where the consumer's attention is on social media platforms, you know. Whether they build a startup, whether they represent a Fortune 500 brand, or the marketing executives are excited to build their personal brands, I share them how to stand out in a global digital marketplace through creating content that is in their followers' best interest. Andwhen I started in 2014, I was very excited about my success, it's now mypersonal brand, it's a rowing success in 2022. And I put in a work incredibly to have earned everything right into my hard work. So my clients discover future proof strategies that helps them maximise their success. Theystand out in a global marketplace by creating content, you know. And winning attention across eight to ten social media channels, it is a winning formula for global brands. So whether I [00:02:00] work with Fortune 500 brand, startup owners, or executives, or events, everyone is excitedto capitalise on my future proof and actionable insights to maximise their success, you know.

[00:02:11] Jim James: Okay, so let's just break that down, shall we? You too, have practical steps as opposed to, I guess sort of people are just having general theories. Tell us, when you go in and talk to a, you know, an entrepreneur or a client, just tell us where do you start? Because people know that they need to create content, but they don't know what kind of content, where it should appear, how often. So can you just take us through, Vladimer, some basic practical steps.

[00:02:36] Vladimer Botsvadze: Yes. Patience is a foundation for everyone's success. And without patience, nothing great happens, you know. Rome was not built in a day and we need to take one step at a time. And I advise my clients to start hitting the ground running on Twitter, because Twitter is a cocktail party for the business world, and it's easy to connect with prospective clients, and the business world. You know, 85% of global tech leaders use Twitter, anda [00:03:00] single reply to entrepreneurs could, can make a billionaire. I have greatly benefited from my my social media presence to maximise my success. So, my clients start winning from Instagram, Twitter, LinkedIn, and other social media channels. And there are 8 billion people in the world, and 4.6 billion social media users, and over 5 billion mobile users, you know. So, so it is of paramount importance to create content, to be in the spotlight, and to make yourself conspicuous. And consistent action creates consistent results. My clients become very consistent in marketing. They hit the ground running, say, "We win awards because of my actionable insights." And,I'm so honoured that I have worked on billion dollar marketing projects with Fortune 500 brands and they won awards. They maximised their success. They invited me as an advisor to their boards. And I mean, I'm always in a transport of delight to share my future proof strategies with my global clients.

[00:03:55] Jim James: Okay, Vladimer. So you've mentioned a couple of things in there. One is you've [00:04:00] started off with Twitter. Should we just lead on that? Because some businesses think that they need to start with Facebook or with LinkedIn, but you are advocating Twitter, is that right? 

[00:04:10] Vladimer Botsvadze: Yes. Yes, I actually, no, I don't depend only on Twitter because I also believe putting eggs into different baskets, you know. I don't depend only on Twitter or LinkedIn, because I also have a strong presence on Medium, WordPress, Tumblr, you know, and other social media channels. So, whether it is a micro blogging platform, or a blogging platform, or video platform, or YouTube, because I also shared my 48 videos on YouTube, and thousands of people watched my videos, you know. So I have greatly benefited from every kind of content, whether it is a... like a blog post, or a media interview, orvideo marketing, is also dominant in a business. So I think, I have capitalised on every kind of content to maximise my success andreach new heights, you know.

[00:04:56] Jim James: Okay, so, now you have a business which [00:05:00] is "Creating Content for Yourself to Build a Brand." What about for businesses that are selling other things? You know, what's your guidance on, let's say, the minimum number of channels that a business should try and send their content through? 

[00:05:16] You know, I mean, the more content my clients create, the more successful they become. And when I look at startup ecosystem, you know, India now has more than a hundred unicorns. Why? Because they capitalise on every social media channel. They have podcasts, they create blog posts, right? So when there is a will, there is a way for Indian entrepreneurs startup because they are very open-minded. And open-mindedness is a bed rock of success because what we like learn strategies at business course is outdated, right? And active daily learning is number two skill by World Economic Forum. And it is of paramount importance to learn actively daily, we connect with thought leaders to pick [00:06:00] brain, andto learn daily from our colleagues, because I also learn from other people to maximise my success. I learn from everyone. Okay, Vladimer, so in terms of aminimum, would you say that you need to have three or four channels as a minimum, really? I know that the more you can have, the better. Or is it okay just to focus on one, because there's a school of thought that says, "Focus on one channel, at least."

[00:06:25] Vladimer Botsvadze: I would say, yes. I mean, of course, it is a big mistake to only focus on one channel, right? They say that a mouse that has one hole is quickly taken.

[00:06:33] Jim James: Okay.

[00:06:34] Vladimer Botsvadze: And we need to depend on several channels. I advise my clients tofocus on eight to ten social media channels that dominate the screen.

[00:06:42] Jim James: Okay. So eight to ten channels.

[00:06:45] 

[00:06:45] Jim James: And what about frequency? So I havea formula, I call "Active Communications Index," which is content x channels x frequency. What would you say is frequency, [00:07:00] in your experience, that a company needs to be delivering to every week or every month?

[00:07:07] Vladimer Botsvadze: Yes, I would advise marketing teams to put out a hundred pieces of content across eight to ten social media channels daily.

[00:07:14] Jim James: Wow. A hundred pieces of content daily.

[00:07:18] A hundred pieces of content. Which means "Yes." Yes, it is a very competitive field, Jim, you know. And, if we want to stay competitive, and to stay ahead of the curve, we need to distribute our content wisely across eight to ten social media channels. If we, for example, when I speak at conferences, then I use this content to distribute on my Twitter, LinkedIn, you know, it will put for different purposes. We need to capitalise. We need to capitalise. When you, for example, run your podcast, you should also distribute your content on Twitter, on LinkedIn, on YouTube, Facebook, right? Because it is of paramount importance to show the world what you create.

[00:07:54] Jim James: Okay. So that's a gargantuan amount of content that you're talking about there, Vladimer. The next [00:08:00] question is the type of content, because what many companies do is they produce content really to promote themselves, right? They talk about what they do, what the CEO wants to talk about. How effective is producing self-serving content?

[00:08:15] Vladimer Botsvadze: It is a paramount importance because now there are organisations,in marketing and branding business. And there are organisations that are in sales business. And,I mean, Jopeso and Nike are at the forefront of their industries because they are in brand-building business, because they are close to their consumers. For example, Just Do It marketing like a commercial has taken Nike's success to the next level, right? It's same for us when we tweet. Twitter built my career. Twitter built my personal brand. Because Twitter is a branding platform, not sales. Google is more intent-based marketing. And Twitter, LinkedIn, Instagram, and TikTok, are more branding platforms, right? So we need to create content, and to create content that is in our followers' best interest, not in our best interest. And when we [00:09:00] say, when we are in sales business and when we send sales pitches to our followers, those people are neglected because salespeople rarely manage to build their brands, right? Because they are oriented on short-term goals. And people who create content are at the forefront of marketing because they are long-term thinkers, and they create content that is in there followers' best interest, right? And they close to their audience. And whoever is close to audience is always wins in the long term. My journey has been put on a pedestal because of my audience centricity.

[00:09:33] Okay. So that's, I love that term "Audience Centricity," and being selfless, not selfish, with the content that you're sharing. And Vladimer, you mentioned also earlier on about mobile and some, you know, 4 billion people on mobile and accessing, I know, search, for example, is now more mobile than desktop and social as well things like, Twitter, maybe more. What's your guidance in [00:10:00] terms of the content creation for mobile platforms? How is it different to content that you might create for a desktop environment? I think every website should be optimised for mobile devices, right? I mean, I have re-invested every penny in my website when I built it a few years ago, and I have greatly benefited from my mobile optimised website for Google, for example. And I start winning from Google because when you, for example, Google, like,"Interview with Digital TransformationThought Leader/Influencer," my interviews appear on thepage one from different websites, right? Because I have more than forty media interviews in the world nowadays. So Google chooses my interviews just because of my strong personal brand and strong success, right? And I'm so honored that, you know, I mean, I start winning for mobile, you know, because I have strong presence on social. I have been interviewed worldwide, I'm a jury member, I'm advisory board member. Because the the work is your CV, you know, in 2022.

[00:10:58] Jim James: So, but coming back to that question [00:11:00] about what makes great content specifically for the mobile device, is it the letter box? Is it the size? Is it the duration, for example, of what you're making? Is it the colors? Are there some elements of content which are specifically effective on mobile?

[00:11:18] Vladimer Botsvadze: Yes. I thinkthe words we chose originallyare very important for Google search, right? I mean, uniquely created website. I mean, the authentic, like a bonafide website, bonafide content, you know, that's truly portray your authenticity, yourtrue journey, you know. And my website wins, because I mean, when they Google, for example, "Startup Marketing Mentors," my website appears in the search results. And, you know, I have invested wisely when I created my website, you know. And everything matters - my content, my pics, my original content.And, you know, I think Google chooses my website wisely [00:12:00] because, you know, I have invested in game-changing trends a few years ago. That's truly worked, and worked like a charm, you know.

[00:12:06] Jim James: Okay, yeah, so I was just asking you, though, specifically, if someone is creating content for a mobile device, you know, with mobile as a principal part of their strategy.

[00:12:17] Vladimer Botsvadze: Yes.

[00:12:18] Jim James: What are the elements within content that you're creating for mobile that you should consider? As opposed to when you're creating content, for example, for a LinkedIn probably... 

[00:12:29] Vladimer Botsvadze: I mean, yes—when content includes twists, for example, right? Truly great for Google search, you know. I mean the original content that stands out. Content that changes a game. Content that is uh, true, original, authentic. Content that shows that you have put in the work and hits the ground running. And then, my content, for example, my website has amazing social media links that also helps me and my Google search results, you know. So everything matters every little bit [00:13:00] helps, you know, when it comes to stand out in a mobile only world.

[00:13:03] Jim James: Okay. So in terms ofsome tools that you are finding useful. What could you recommend, Vladimer? Because if you think, you know, a hundred pieces of content a week, you know, that's more than most companies can create, let alone distribute. What tools are you recommending or using?

[00:13:22] Vladimer Botsvadze: Jim, I recommendBrandwatch and Meltwater. Because for example, Brandwatch is an amazing consumer listening platform, you know. So you have a bird's eye view over the whole industry. What your competitors are talking, and I mean, what your followers are tweeting about your brand. And so, you can make better strategic, smart decisions through Brandwatch platform that uses AI technologies, you know, to help you maximise your success. You know, so also Meltwater is also amazing platform. But, you know, in my case, I never depended on social media tools, you know. I have built my Twitter organically, you know, without scheduling my posts or [00:14:00] tweets. I used to work like 14, 15 hours a day on Twitter from 2014 to 2020. So my hard work has paid off. And I'm now at the forefront of marketing and I'm in a good back seat, you know.

[00:14:13] Jim James: Right. But most entrepreneurs don't have that kind of time. So, Brandwatch is watching,and Meltwater does monitoring. 

[00:14:21] Vladimer Botsvadze: Yes. 

[00:14:21] Jim James: Any content creation or generation tools that you could introduce?

[00:14:27] Well, you know, I thinkwe need to hire great graphic designers to help us create great content, you know. For example, in my case, Jim, I'm a one-man band. So I do everything. I pedal my own canoe. I stand on my two feet. Nobody helped me in my journey. I do everything myself. I'm a solo entrepreneur, Jim. That's why I'm at the forefront of marketing because of my strong passion, strong work ethic, you know. And I demand a lot for myself every single day, right? So we need to create content. We need to create videos. We need to hire video editors. I would suggest thatif you can afford it, you should [00:15:00] hire a great video editor to help you record your daily journey and to share your hard work with the world. Okay. So, you're suggesting that people hire, you know, great designers. Where would you suggest people go to find those people from, Vladimer?

[00:15:14] Vladimer Botsvadze: I mean, LinkedIn is a great platform. Also, if you want to hire great people, you need to Google them to see what they do. And if they have great results, right? If they are renowned in their fields, and if they are literally at a forefront, andepicenter of the innovation, then you should make decisions. Because I don't uh, believe in degrees, and like CV. Because I rarely, I disregard CV. I see what they tweet, what they blog, I check out their Facebook profiles, and also their Google results - what they do, what they achieved. Also, if they are graphic designers, or web designers, or video editors, I check out their YouTube channels. I research everyone from stem to stern, to decide whether it is worse working with them or not.

[00:15:59] Jim James: [00:16:00] Okay. Right. So, finally then, Vladimer, if people want to find out more about you, you've got over a hundred thousand followers collectively already, and if someone wants to be one of that community, that's getting your pearls of wisdom daily, where would they go to find you?

[00:16:15] They can check out my website at www.vladimerbotsvadze.com. Also, they can connect with me on LinkedIn. Also, they can follow meon Twitter @VladoBotsvadze. Also, follow me on Instagram @vladimerbotsvadze, you know. So I'm always willing to build a win-win partnership with brands to help them stand out worldwide.

[00:16:36] Jim James: Vladimer, thank you so much for joining me all the way from Georgia. It's a treasure and a pleasure, and you're my first guest to join us. And thanks for sharing about, you know, audience centricity, mobile centricity, and above all about being selfless.

[00:16:49] Vladimer Botsvadze: Thank you so much.

[00:16:50] Jim James: You're more than welcome. So as always, we'll put all the details of our guest today, Vladimer Botsvadze in Georgia, in the show notes. And if you've enjoyed this show, do [00:17:00] please share it with a fellow unnoticed entrepreneur, review and rate the show, because it really, really helps us to move up those rankings so that more people can find out what we are finding, which is all the tools and the strategies to help unlock the value in your business. Thank you. You've been listening to the show with me, Jim James, your host here in England.