Make your sweet dreams become reality with a winning marketing strategy using data attribution; with Jeremy Sacramento of Dreamdata Artwork

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The UnNoticed Entrepreneur

Make your sweet dreams become reality with a winning marketing strategy using data attribution; with Jeremy Sacramento of Dreamdata

October 17, 2022 • Jim James

0:00 | 1:30

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One huge factor to a winning marketing strategy is understanding your customers - where they have been before they come to you, or to a competitor. In this episode, guest Jeremy Sacramento, Content Manager of Dreamdata, explains all about data attribution and how it could help you map your customers' journey and #getnoticed.

Jeremy also explains how data could help you formulate a winning marketing strategy and how you could acquire those data from your marketing content, ad campaigns, and buyer's journey, and how you could consolidate those data in a way that is easily understandable to any staff in sales and marketing teams, and how Dreamdata could help with just all of that.

Post-production, transcript and show notes by XCD Virtual Assistants

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Jeremy Sacramento 0:00

Before I think we get into the meat of attribution, I think we should unpack kind of what we're trying to piece together. And that is customer journey—that journey from when a customer first sets off on buying a product of your type, and eventually becoming a buyer of yours or not. Then, we answer the question, 'Is that working or is it not working?' That is fundamentally what we're trying to achieve. So what you'll find is whether that email newsletter you're sending has actually generated because attribution is fundamentally linking your inputs. So your marketing efforts with revenue and actual business outcomes. So it's moving past the simple traffic metrics or simple conversion metrics. It's actually going further down to the funnel and saying, "Okay, is this generating revenue?" Especially if you've got a product that you're selling. You will then see, "Okay right. My Google ad, this Google ad campaign, has brought in 20 customers. Whereas this other one has only brought in two. You know, I know now where I want to invest my money."

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