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Your brand is what people perceive of you to stay in their hearts, minds, and wallets, and what they say about you when you're not in the room. In this episode, Pete Sena, Founder of Digital Surgeons, tells about branding, and how you can find your brand DNA and become a category of one to #getnoticed.

Pete also shares how Digital Surgeons entrepreneurs, like you, find your brand DNA through their DNA Brand Framework and how this brand DNA can help you be more impactful with a 30-second to 2-minute storytelling pitch of your company/services. He also shares the importance of identifying, and how you can identify, the 'Intersect' point between your customers' pain points and your company's/business' promise land. And lastly, how he gets himself and Digital Surgeons #getnoticed by differentiating themselves from other brand consultancy agencies and providing 'proofs'.

Prowly - the media relations platform
Prowly has everything you need to get your PR work done.

Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.

Social listening - google alert killer!
Generate leads and market your product using social listening

Graphic design toolbox - Visme
Create visual brand experiences for your business whether you are a pro designer or a total novice.

Post-production, transcript and show notes by XCD Virtual Assistants

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