The UnNoticed Entrepreneur
Fellow entrepreneurs share their stories so that us so that we can build a better business.
Hi - mine name is Jim James and I'm your host. In 2019 I started this podcast to help entrepreneurs learn from one another. When I started the Entrepreneurs Organization chapter in Beijing, I realized that the best insights came from people who had already done the work.
If you're running a business; this show is my gift to you. It's hard enough as it is, and I hope that this podcast solves just one problem to help you on your way.
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The UnNoticed Entrepreneur
Here's how an effective PR communications can bring your business' brand to life; with Fiona Goldsworthy
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Hiring a PR agency is one of the easiest ways to boost your PR communications if you're not well-geared to do your own PR strategies to bring their brand to life. But what does PR really do and how does it help companies and entrepreneurs #getnoticed? That's what our guest for this episode, Fiona Goldsworthy, Managing Director, Business & Technology and Head of Global at Brands2Life, will share and explain why good storytelling is the foundation of a good PR.
Fiona also shares why they've focused on the tech industry and how they've helped hundreds of tech companies around the globe for more than 20 years now, and how they do it for an entrepreneur as well. She also shares what she thinks are the mix of communications that an entrepreneur or a company needs to have in order to get noticed nowadays, and gives some guidance for entrepreneurs like you for their PR strategies if they do it in-house and/or if they've hired a PR agency. And lastly, she shares what PR strategies they do for their PR agency to #getnoticed.
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