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It's a dilemma for a lot of entrepreneurs and companies to stand out in the huge sea of businesses today. But this episode's guest, David Brier, President and Creative Director of DBD International, will share all about how you could rise above that mundane in a sea of sameness by being different, not by being better.

David also shares a lot of examples and real-life experiences to explain how you get off the commodity slide, and what areas of your business you can change or improve to do just that. He also shares what he thinks is the main reason why businesses don't engage with being different, and, at the same time, some practical tips you could use to be different.

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